Every eCommerce website should be collecting email addresses. Whether its to inform about upcoming products and deals, or just upon completion of an order. Using a tool like Constant Contact makes it easy to add those email addresses right to your mail list automatically from your website.
Here is a checklist of some key elements that should be in your email newsletter or promotion before you press the “Send” button:
Your “From” and “Subject” Lines:
[] Does your “From” line include your company name or brand?
Does your “Subject” line:
[] meet the guidelines for length (5-8 words, 40 characters including spaces)?
[] incorporate a specific benefit?
[] include your brand (if for some reason your “From” line does not)?
[] create a sense of urgency?
[] avoid words or punctuation — such as “Free” or exclamation points — that could trigger spam filters?
Your Email Copy:
[] Will the content of your email be interesting and meaningful to the people you’re sending it to?
[] Is your email personalized with the recipient’s first name, last name, or both, if appropriate?
[] Is your email copy clear and concise?
[] Will your contacts know what to do once they’ve read your email? Should they call to request your free offer? Print out a coupon? Provide comments and feedback on an article? Read more about Call-To-Action
[] Does your email clearly explain how your product or service can help [benefit] the recipient? Save them money? Time? Aggravation?
[] Have you used appropriate graphics while also making good use of white space?
Lori
Love eCommerce and helping site owners make the best decisions related to their success online. Please comment, Im a fan of reading your comments and want to know if the information I am providing is valuable.
